I just found an amazing article at Copyblogger, big surprise there, but really, this article has really spoken to me on a personal level.
Henneke Duistermaat says in the intro of 4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquires,
“Blogging helps boost your authority, drive relevant traffic, and generate leads.
But are your blog posts working for your business?
Although business blogging is a longterm strategy, you can employ a few smart tactics to one single post in order to generate meaningful leads.
Not just one lead. But a handful or more of quality leads.”
But Henneke goes one step further and shows you how to can do this. and my favorite quote from the article,
“An effective blog post makes your ideal client pay attention because you tell her you can solve her problems.”
If you have a blog, which you should, go check out the article and let me know what you think.
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