One area Google looks when determining your search results position is your bounce rate. A bounce occurs if a visitor lands on a page and then leaves without visiting any other page on your site. The bounce rate can be found in analytics. If you are using Google Analytics you can find it under the Audience Overview tab as shown in the picture below.
You should take steps to reduce the bounce rate on your site – the lower the number the better.
Some easy-to-implement techniques include:
- Adding a list of related products or articles at the bottom of each page. “Visitors who viewed this item also viewed…” is a good way to get readers to click through to other pages – especially if compelling titles and images are used.
- Link to other pages within your content. Not only do links to other pages give your reader someplace else to go, but it’s good for SEO as well – remember to use your keywords!
- Use excerpts. If a reader lands on your homepage and can read the entire last article from your blog, there’s no good reason to click further. Instead, craft a compelling excerpt that entices her to want to read more.
- Make your site easy to navigate. If your menu is hidden at the bottom of the page in a tiny font, you’re going to lose a lot of readers. Make it clear to them how to get from one page to another.
- Make sure your site is mobile friendly. A site with tiny print and impossible-to-click links will turn off viewers who arrive via mobile devices with tiny screens.
- Clarify your message. You have about 3 seconds to get your point across to a new visitor. If he or she can’t figure out what your site is about in that time, they’ll hit the back button and move on.
Take a few minutes and check your analytics for your bounce rate. Is it high? If so, make a list of 5 actions you can take to help lower your site’s bounce rate.